Unseen Territory

Argentinian-born multi-disciplinary designer Andrés Reisinger has made a name for himself internationally as a creator of dreamlike digital interiors and objects, some of which, such as his Hortensia chair, have also been transferred into the real world. He has his own studio in Barcelona and features on the 2020 Forbes List of 30 under 30 Europe in Art and Design. Reisinger’s tranquil and inviting virtual spaces and objects with their soft use of light and colour have attracted much attention over recent years and his client list includes the likes of Patricia Urquiola, Cassina, Ikea, Nike, Samsung, Rimowa and Uniqlo. Here he answers the five questions from Hieronymus giving insight into his creative process.

Why are you creative?

As a child, I studied music and harmony at the National Classical Music Conservatory. But as an adolescent I was more interested in audio-visual practice. That’s where I found the discipline that I have since spent millions of hours on: graphic design.

When did you discover what you wanted to be?

As a child, I studied music and harmony at the National Classical Music Conservatory. But as an adolescent I was more interested in audio-visual practice. That’s where I found the discipline that I have since spent millions of hours on: graphic design.

When I was 18 years old, I was introduced to 3D tools by a friend of mine who was studying architecture. From that moment onwards, I have played with 3D software day and night. I'm totally dependent on these tools – so much so that I sometimes prefer to sketch directly in 3D rather than draw on paper.

I went to FADU UBA (Faculty of Architecture, Design and Urbanism at the University of Buenos Aires) to study graphic design but the majority of professors there were architects, so I spent lots of time playing with space and light. Also, even to reach plain 2D results, we were encouraged to start by using material explorations and installations. It was crazy, we were creating projects from concrete casting to wood engravings. I can’t think of any other experience more mind-expanding than staying at university with the class discussing projects until 3am. It's something that I’ll never forget.

Where is your imagination space?

I enter that place whilst creating something, whilst working on something I like. That flow moment when you can’t stop, and you feel like you are being guided by someone else.

How do you save your thoughts?

I like to take notes. I am used to writing my ideas in word form. In that way I can always access them from a different perspective. That’s the cool thing about words, as against drawings, you can represent a written idea in so many different graphical ways.

What is your dream?

I want to build a house and document its creation in a movie.